I am back again

Yes, after a long gap I am back again in contributing my ideas to this world. Under the Sun, everything is possible and I earnestly believe this sentiment. It is true, idea rule the world, yet effective ideas can save this world too.

I wish I could do more.




An Introduction to Outdoor Publicity

outdoor publicity
Outdoor Publicity plays a very vital role in effectively performing advertising and branding functions as such it is considered to be the most important type of advertisement strategy in real sense.

The outdoor publicity concept has innumerable strategies to brand any product or services in the business world. Every day some new strategy is being introduced in outdoor publicity there by making the system stronger and worthwhile.

Some of the prominent Outdoor publicity methods are listed below.

Hoardings and Signboards

Hoardings are of two types. A hoarding being displayed at the outer wall of the buildings situated in the prominent place of the city. This type of road facing hoardings with high visibility is preferred by the clients more often. Such hoardings are available from small size to very big sizes according to the budget of the organization. It is normally given on monthly rental and charged per sq. ft. rate.

Most of the hoardings are displayed at highway land area which has more visibility as those who travel on road could see the hoarding as such it has more mileage than the other hoardings.

Signboards are illuminated with lighting giving access and visibility to the passers by even at night time.

Bus Panel Advertisements

Bus backside panel advertisement is a most successful advertisement as the visibility for the same is more. Bus panel advertisement is of two types.

Bus back panel advertisements and bus inside panel advertisements are very popular has very good response among the clients since it gives very good visibility as a whole. Apart form this there is also full bus (sticker advertisement) which is also more powerful for the branding exercise of any product or services.

Buses are frequently plying in and out the city as such many people are able to see the advertisement placed at the back side or inside the bus. It covers the whole city, which in turn leads to a good popularity of the advertisement placed over there.

Auto Cover and Auto Panel Advertisements

Auto panel placed at the back side of auto displays the advertisement of company products in an elegant way. This strategy is the oldest method and really workable if displayed in more number of autos at a time.

Auto Cover or Top advertisement is the development of auto panel advertisement which has very good response since its introduction during 1997. As the auto panel advertisement has its own limitations since the panel is smaller in size in comparison with bus back side panels.

The advantage of auto cover advertisement is its visibility from all sides. Further autos are plying around the city and nook and corner of every city, as such even the campaign is smaller in number of autos, the visibility is really more.

Auto cover advertisement is very cost effective when comparing to Bus panel advertisement which is payable monthly. The expenses of auto cover advertisement constitute one time payment and hence it is very competitive and cheaper in value.

Bus Shelters

The latest trend in outdoor advertisement is branding through Bus Shelters. Those who wish to travel by city bus wait at the respective bus stops, and so there is a good possibility of seeing the ads when it is placed at the bus stop itself. The clients sponsor the expenses of lighting and displaying the product details over there. It seems to be costly, involving regular monthly expenses yet very powerful and can make the product campaign effective through its unique feature.

Wall Paintings

Wall painting publicity is the oldest yet useful publicity method which is also cost effective indeed. The product/company details and campaign slogans are painted on the wall which makes the visibility possible.

Apart from the about ads, there are more number of outdoor publicity is available for campaign. Some of them are listed below.

1. Railway Ads
2. Ads in Traffic Signs
3. Ads in Balloons

Many new concepts are added every day as such outdoor publicity continues to win the heart of the clients now and forever.

An Article by Ayubkhan.U

Lifestyle Galleria-The Dawn of a Landmark Showroom

lifestyle toto
lifestyle galleria 1
This fourteenth January, the dawn of the Pongal day registered the birth of a mega showroom Lifestyle Galleria, a unit of Varsiddhi Enterprises Pvt. Ltd. at GNT Road, Madhavaram. The emerging Sun witnessed and wondered the grandeur of Lifestyle Galleria, the landmark showroom which is said to be the biggest showroom selling lifestyle products, forming part of every constructed house. Surrounded by more customers and well wishers, this grand showroom has been inaugurated by the CEO’s and top officials of the respective brand.

Lifestyle Galleria, a showroom originally conceived, visualised and crafted by its effective management, stands apart through its innovative idea of housing the lifestyle products of many renowned and world class brands under one roof. With its beautiful architecture and excellent lighting arrangements, the showroom displays the products at its best. Designer Tiles, Sanitarywares, Bath fittings, Kitchen Sinks, Shower Cubicles,Decorative Lights, Wooden floors and many more products, you name it, they have it readily.

Standing tall, the showroom Lifestyle Galleria is constructed in a massive 20000 sq. ft. area housing showrooms at ground plus two floors fully air conditioned with nice lift facility. At the ground floor the display of the products elegantly made for TOTO, the international brand from Japan. At TOTO studio, the bath fittings are arranged as model bathrooms which make the customers’ choice easy. With tender lighting arrangement over there makes the environment lively and conducive.

The first floor of Lifestyle Galleria is housing two excellent brands namely Hindware and NITCO. The range of Hindware products are nicely displayed at first floor making the customers’ choice lively and exciting. This Hindware Arcade is the largest Hindware display in entire south. The neatly showcased Sanitarywares, Wellness products, Vents-Ventilator fans from Europe, Kitchenwares like chimney, hobs and built in ovens are spectacular to view, making life interesting indeed.

On the other side of first floor, The NITCO Le Studio express has nice Tiles in display. Good lighting and stylish display of products paves way for better customer selection resulting in good business environment.
The second floor of Lifestyle Galleria has more brands in store. The NITCO Mosaico being the first Showroom in India is yet another concept of displaying unique tiles exclusively for high end customers. With a beautiful studio, it showcases the products very effectively. Those who are seeking for a bright future will find their present, bright with the spectacular effect of Jaquar Lightings. The other brands ornamenting the second floor of Lifestyle Galleria are Queo (UK-England) , Benelave, Sunheart , Euro and many more products.

Lifestyle Galleria situated in prime locality in North Chennai has massive car parking area to make its customers at ease and their shopping, a pleasant experience. Each counter has nice Sales Executives to attend the customer needs effectively leaving no room for any complaints. The customer lounges in the respective floors makes them to relax and select the products leisurely.

Experience the pleasure of shopping in a serene atmosphere with peace of mind. Lifestyle Galleria, touching the blue sky reigned by the golden sun is the place to find your heart’s desire in every housing products. Come to Lifestyle Galleria take back the sweet memories you could cherish forever. For product enquries, please contact 7401019999/29999/39999/49999.

The author Ayubkhan.U is a freelance writer and journalist based at Chennai. He can be reached through his mail id brandingnadvertising@gmail.com and mobile no. 9940042108

Ramanujam Narayan-The Wealth Creator

Ramanujam Photo new
Life and Non-Life Insurance Products

Ramanujam Narayan is a IRDA certified Insurance Adviser with years of experience in imparting financial consultancy to thousands of people. He deals with both life and non-life insurance products to help build the individuals to make them financially strong.

Life Insurance Products

As an IRDA certified personnel, Ramanujam Narayan is authorised to sell various insurance products from LIC of India. Insurance based investment, these days is the need of the hour as it caters to the long term financial need of the people. LIC the mighty organization which supports for the development of the entire nation has more products for all segments and all types of financial needs. With LIC now one can plan for Child education, Marriage, Pension, business start up capital and for various other financial planning of the family as a whole. Applying the Human Life Value concept, Ramanujam Narayan is able to indicate the worth of every working individual thereby helps them to have the appropriate Insurance policies.


Non-Life Insurance products

All types of non-life insurance products are introduced among the public by Ramanujam Narayan with a view to protect all from the unexpected financial loss/needs. The Non Life products of United India Insurance Company is being introduced by Ramanujam Narayan, being an IRDA certified professional who knows the value of every individual. With the increased cost of Health care industry, it is wise to have mediclaim policy by all and hence the best product is often introduced with required sum assured. A range of non-life products are available to cater to the needs for each individual. Motor insurance policy, Personal accident policies, Fire and Burglary policies and Marine Insurance policies are some of the essential products from United India Insurance and the same is being introduced by Ramanujam Narayan to all concerned.

An article by Ayubkhan.U

New Year Hopes-A Poem

New Year Hopes
New Year is about to come!
New resolutions sparks around!
Life is going to change completly!
That’s what we all think now!

The beginning of any day can’t be special,
Unless we make it through our act!
How one could expect the fruit,
Without having watered the plant!

We are good at planning, aren’t we?
Making a resolution is often easy!
We need to work hard to get the things done!
Have you decided to work by now?

Make your resolution meaningful,
Reslove to make a change in life!
Work for it, to make it come true!
Be true to your heart, live at your best!

O’ my fellow poets, lets have a profound thought!
Let’s work and achieve in this New Year 2013!
The whole world cherish through positive actions!
Thanks to Almighty and Happy New Year to all!

A Poem by Ayubkhan.U
Source: http://www.poetry.com/poems/603235-New-Year-Hopes-A-Poem

The Heart and the Brave Heart-A Poem

brave heart
Surrounded by the ocean of fear, I’m just walking!
Walking with no other thoughts,
Than the very thought of fear alone!
When fear turns to engulf me, I cry!

I could hear the cry of a bird, Somewhere around !
I pity, though I seldom pity about myself!
When I walk, like a shadow the fear follows!
O God, i fear only this worst fear itself!

Fear takes me to this twilight zone,
Where there is no light but darkness!
I am expecting that light to come,
The light of courage, my only savior from fear!

I wish I could get that brave heart,
To tackle the problems of so called fear!
And I pray the Almighty to bestow me with strength!
The strength that could face any ordeal in life!

A Poem by Ayubkhan.U